Case Study

Elote King: From Idea to Sold-Out Events

How I used financial modeling, market data analysis, and web development to launch my family's food business.

The Challenge

My family wanted to launch Elote King — a food business selling Mexican street corn. I took on the CFO role at 14. We had great food but no online presence, no way to reach customers, and no data to predict demand or set pricing.

The question: Could I use math and web development to validate a business before we invested thousands in a food trailer?

What I Built

1

Landing Page

Built a clean, conversion-focused site with event info, menu showcase, and email signup. Used Astro for speed and Formspree for the signup form.

2

SEO Strategy

Targeted local keywords like "elote near me" and "Mexican street corn [city]". Optimized meta tags, structured data, and Google Business Profile.

3

Financial Modeling

Built regression models on market data to predict event turnout, optimize pricing per unit, and forecast revenue. Used historical data from comparable food businesses to validate projections.

4

Business Development

Researched and closed partnership deals (Stryten), managed social media strategy, coordinated venue negotiations. Every decision backed by data, not guesses.

The Results

300+
Email Signups
Before first event
2
Sold-Out Events
Back-to-back
3 Years
CFO Tenure
Still managing finances
✓
Business Validated
Data proved the model

What I Learned

  • Math validates business decisions. Regression models don't just predict — they reveal which variables actually matter. Pricing, location, and timing became data problems, not guesses.
  • Financial modeling is applied statistics. Market data from comparable businesses gave me priors. Event turnout gave me evidence to update the model. Bayesian thinking in action.
  • Web development is a force multiplier for data collection. The landing page wasn't just a signup form — it was a demand signal. 300+ emails proved the market before we invested in inventory.
  • Being CFO at 14 taught me more than any class. Real money, real risk, real decisions. I learned that math isn't abstract when it's your family's investment on the line.

Want to see what else I've built?

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